The Planet Farms story is one of friendship, technological leaps, extraordinary people, and the relentless pursuit of greatness.
Childhood friends from Milan, Luca and Daniele’s lives had diverged for a while, before reconnecting at a pivotal moment. Luca had spent his career developing an expertise in food production processes and technology, but after a major health scare, he changed his life to focus on the impact that food has on our well-being. Daniele built his career in finance in London, investing in and analyzing some of the world’s greatest businesses but was ready to make a change and wanted to build a business that was purpose driven, sustainable, and, above all, exciting.

With Vertical Farming in its infancy, Luca had the vision to develop a different approach, one that would result in a unique technology that would guarantee fresh and high-quality products thanks to a highly efficient and environmentally responsible process. Daniele had the strategic insight of how to harness the exceptional aspects of this process, bring this new model out into the world and prepare for sustainable growth.

Planet Farms was born out of their shared passion and unique vision to break through traditional agriculture, and is grounded in their Italian roots and focused on food quality and flavor. This dream was brought to life through moments of incredible chance that led them to cross their path with the most incredible individuals, that over time became invaluable team members, investors, clients, and partners. And a long list of cross-roads, where sheer determination and the belief in a shared vision got this outstanding group of people through the challenges of the early years and to where Planet Farms is today.

Food is a way of life in Italy, and today Planet Farms represents the future of how we grow food, feed our children, and preserve our Planet. 

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When you listen to Luigi Dattilo, the founder and Chairman of the Board of Directors, the story of Appennino Food Group sounds like a fairy tale. A boy with immeasurable passion for animals and nature who, at the age of 17, refused his father’s gift of a car, instead asking him for a truffle dog. Self-taught, studying diligently, he quickly found his first white truffle.

His business suddenly took off, thanks in part to a lesson taught by his family: the importance of sharing. So Appennino Food Group doesn’t just sell truffles, but shares the love of this world with its customers, telling them a story.

Truffles, alongside mushrooms, remain at the heart of Appennino Food Group, but the company also offers customers a range of Italian specialties (and some from further afield), produced with craftsmanlike care from high-quality ingredients.

This is a tale of love and determination which, from that very first truffle through to today, has led to Appennino Food Group becoming a joint-stock company in the truffle world, as well as one of the largest and best-qualified companies in this sector, remaining true to its core values.

LOVE OF NATURE, CURIOSITY FOR INNOVATION, PASSION AND RESPECT FOR THE RAW INGREDIENTS 

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